Hi, I’m Pam.
What I do…
I partner with accomplished high achievers to define what they want from their careers and lives, then figure out how to get it. In short, we create a strategic plan and set you up for success as your own CEO.
We all have a life we want to be living and clarity on what that is is a fundamental ingredient to that fulfilling life we all want.
First, a disclaimer… I don’t believe in finding an absolute IT that will give us the keys to everything we want. E.g. the dream job, home, car, partner, family, etc. that will be the answer to our problems. If only we had _____, we’d be happy. I can’t give you a magic bullet because it doesn’t exist.
I do believe in defining a vision of what we want to show us what direction to head in and what goals to set next. As we move towards those goals or achieve them, we get new info that shows us how we feel about the direction we’re going and if we need to change course. We then use that intel to determine the next goals. Quite simply, we develop a strategic plan for your life.
We have every right to change our minds and edit our dreams as we test our hypothesis about what we think we want and learn from actually living it. That dream brand we were dying to work for from the outside looking in until we saw how the sausage was made… there was no way to know that until we experienced the insides. What we want is constantly evolving because we are constantly evolving and getting new inputs. The more things we try, the more we know so, even the "wrong" decisions will help us make better ones in the future.
Living that fulfilled, happy life is built on the backs of individual steps that move you closer to where you want to be and my goal is to help you get there. How our lives turn out is based on our series of choices and I want to help all you ridiculously capable people, who could probably do a thousand different things, make the next great choices for yourselves.
What I Did.
(The LinkedIn version.)
I’ve had a 15+ year career in brand, marketing, and business strategy. In that time, I’ve quit a few dream jobs, was laid off twice (by the same company), and was fired once. I’ve taken multiple 1-6 month breaks from “normal” life, moved cross country four times, made minimum wage, and freelanced. I’ve had a solid career, but it certainly didn’t pan out the way I initially thought it would.
From my first day at Nike working in basketball brand marketing in my hometown I thought I’d never leave sports. I continued on the brand marketing train to College Sports TV (now CBS College Sports), ESPN, the NBA, then back to ESPN. After 6 years in my dream jobs at my dream companies I questioned if I was wrong about sports and if I was even employable in the corporate world.
My other love was food and restaurants so, I thought maybe my place could be there. I found my way into Eleven Madison Park and lasted two months before a severe back injury kept me from walking for two months. I then tried an office job at Momofuku, but we were not a fit and they fired me.
NYC was wearing on me so, I moved to Montana and bartended/ski bummed before launching my marketing consulting business. A few years later I was back in NYC and about to pivot to career consulting (I found more value in working with people on themselves than their businesses) when I got another Nike opportunity I couldn’t pass up.
Working at Nike HQ was a dream I put to bed years ago that suddenly came true and moved me to Portland, OR. After seeing the inside, I thought it might be better to work with a Nike than for a Nike. I joined R/GA where I was lucky enough to partner with brands like Nike, Jordan, and Major League Soccer. Sports. Full circle.
But career consulting kept ringing in my ears so, I finally committed four years after the fact and here we are. Finally.
The Personal Stuff.
I'm a New Yorker born and raised by a single mom who emigrated from Taipei to get her Masters in Psych at St. John's. She worked her ass off and did the best she could. I barely saw her though and spent most of my childhood in school, weekend classes, alone, or with 40+ year olds. I got good at talking to adults/strangers and asking too many questions.
I wanted to be Commissioner of the NBA starting around age 8. I even mapped out a multi-decade plan that would get me the job. But I have the baggage of achievement pressures, high expectations, and lack of validation that comes standard with Chinese immigrant parents. No adult in my life supported this dream (until of course you make it and there’s something they can brag about). But this is one instance where stubbornness was valuable and I started applying to the NBA after my senior year in high school. I hung every rejection letter on the wall as motivation (I recall at least three).
I had a specific vision of success that involved power suits (though I didn’t know what they looked like), magazine covers (though I didn’t know which magazines), millions in the bank (though I didn’t know how I would get them), and the general vibe of super successful businessperson like Warren Buffett (though I would never be a white-haired, white man).
I wanted the prestige, the title, the corner office, the seven figure salary, the first woman to XXX accolade, the youngest person to YYY award, the 30-under-30 list. I didn't know what those blanks and lists would be for, but I wanted it. This was certainly informed by social influences, but over time those seep in and become your own beliefs, if you let them.
I applied for one job out of college and don’t know what I would’ve done had I not gotten it, but over the course of my two years at the NBA, my world slowly crumbled. I didn’t want to work there anymore, which meant I didn't want to be Commissioner, which meant I had no idea what to do with my life. I didn’t know who I was or wanted to be and felt completely lost. I wasn't happy, but I didn't know what would make me happy and the uncertainty ate away at me. I was terrified of making the wrong choice, but didn't know what the right one was and essentially tortured myself for half a year until I couldn’t do another day. I decided leaving was better than staying and that I’d soul search on the cross-country roadtrip I’ve always to do.
Back then, I thought finding myself was achievable… as if some other me was waiting for this me to find her on the side of the road like a hitchhiker I could pick up on my roadtrip. For 2+ months, I drove around, camped, saw beautiful parts of this country and considered thoughts like… Maybe I'm not meant for corporate and I should go work on a farm. Or buy a round-the-world ticket. Or earn some real money in finance. Or make furniture. Or get my MBA. Or move to a foreign country. Or open a cafe. A swirl of random thoughts that I hoped would magically surface as THE ONE.
The trip was one of the best experiences of my life, but when I got back I felt more lost and paralyzed with the options. I took long walks, read a ton, got lost on the internet, researched new careers, meditated, did informationals, etc., hoping that the right decision would reveal itself. Eventually, I made one and thought I had found the real IT.
But this cycle repeated itself many more times over the next decade. I wanted to make the SportsCenter commercials, but then I worked at ESPN. I wanted to run my own bar or restaurant, but then I worked at Eleven Madison Park, Momofuku, and bartended. I wanted to ski bum and live the small town life, but then I felt stagnant. I wanted a location-independent business, but then I got lonely. I wanted to start a life and own a home with someone, but then the relationship fell apart… twice.
I rode an emotional roller coaster for years. The highs had me thinking I was the happiest & luckiest person alive. But the lows were so depressed, I questioned what all this was for. Imagine a month spent mostly in this Ninja Turtle onesie, though this photo was taken a few months after I came out of that depression.
But each time I eventually slogged through the muck and came to a decision, I got more familiar with the figuring-out process and developed a few ways to get to the other side faster.
I've wanted a lot of things and got to try most of them, which often led to disappointment that none of my "dreams" were IT. I’ve come to a point where I see dreams as motivators, each experiment as one block of building a life, no one thing will ever be IT, and that the dreaming should never stop.
I’ve also called Montana and Oregon home. Being in the mountains feeds my soul, but so does NYC. I haven't had any gig for longer than three years. I ski. I hike. I take pictures. I'm a semi-adrenaline junkie. I roadtrip. I read non-fiction. I walk around cities. I talk to strangers. I chase new restaurants. I yoga. I procrastinate. I indulge. I love love. I try to help. I aim to do better each day. And I believe empathy, awareness, and curiosity can save the world.
PS… If you read that whole thing, thank you! 🙏 It’s wordy, but intended to give you more context about me and my path in the hopes that some of it resonates with you and is helpful.
My Values & Principles
Be Aware. It’s a lifelong pursuit. It’s hard to live a life with purpose and on purpose without striving to better understand ourselves, those around us, the world we live in, and our impact on all of it.
Direct Yourself. Our lives head down the paths we choose so, choose those directions with care.
Dream Wild Unicorn Dreams. Aim high for what you want, not just what you think you can get. Our dreams and hopes are necessary and worth listening to. Every dream may not become reality, but they are the fuel of our lives.
Own Your Mindset. If we don’t believe in the possibility of living the life we want, then what are we doing here? It doesn’t always feel like it, but our mindset is ours to control. It’s one of the few things we actually can.
Be Honest. (Especially with ourselves.) We need true inputs to make informed decisions and sometimes that means dealing with difficult, uncomfortable truths. It’s easy to turn a blind eye sometimes, but the real shit always catches up.
Prioritize Headspace. We can’t get to clarity without peace and quiet in our heads (and our lives overall). And it’s our responsibility to make the room for it.
Apply Rigor. Be thoughtful and thorough with the choices we make, the motivations that drive us, and their resulting effects on ourselves and the world.
Hold Yourself Accountable. Own our decisions and the results that come with them.
Iterate & Evolve. Learn from our mistakes, embody the lessons, and use it all to be better humans.
Practice Kindness, Compassion, and Empathy. Towards all, especially ourselves.